Pay for leads, not seats.
Every plan includes mobile-first journeys, quality checks and consent records. Pick the lead volume that fits.
- 500 leads a month
- $0.25 per extra lead
- 1 workspace
- Journeys and calculators
- Lead quality and consent records
- 10,000 leads a month
- $0.01 per extra lead
- 5 workspaces
- Everything in Starter
- A/B testing on every question
- Contractor marketplace and credit
- Unlimited leads
- Unlimited workspaces
- Everything in Growth
- White label: your brand and domains
- Code logic, API and MCP
- AI assistants channel
- Dedicated support
Compare plans
Questions
What counts as a lead?
A submitted journey that passes quality checks: not a duplicate in the last 90 days, a reachable phone number and not a bot. Rejected submissions don’t count.
What happens if I go over my leads?
Nothing stops. Extra leads are billed at your plan’s rate at the end of the month: $0.25 on Starter, $0.01 on Growth.
How does yearly billing work?
You pay for 12 months up front at the lower monthly rate: $1,548 a year for Starter and $8,388 a year for Growth.
Is the beta free?
Beta teams get onboarding help and early pricing. We’ll confirm terms before you’re billed.
What is Enterprise?
The white-label package for agencies and networks that sell Carbon under their own brand, with unlimited leads and workspaces.
Can I change plans?
Yes. Upgrades apply right away. Downgrades apply at the next billing date.
Make every question earn its place.
Apply for the private beta. We’ll build your first journey with you and run your first experiment.
Question experiments roll out to beta teams first.